Outbound, data and automation for B2B teams
Outbound that starts with a signal, on data you can trust
We build signal-based outreach, enrichment infrastructure, process automation and CRM setups for B2B teams. Built in your own HubSpot, Clay, n8n or Make.com accounts, scoped before we build, handed over documented.
- Fixed price per build
- Written scope before we start
- Documented handover
Example run
Completed
Voucher fulfilment · 6 tickets
- Stripe checkout received
- 6 codes claimed from Airtable, read back and verified
- One email with all six codes sent via Postmark
- Inventory updated, low-stock threshold checked
StoryTours.ai · Make.com, Stripe, Airtable, Postmark
What we work with
40+
automation workflows built across CRM, outbound, e-commerce and ops
3 days
from kickoff to documented handover on the latest fulfilment build
Fixed price
per scoped build, quoted before a single node is placed
Recent projects
Scroll sideways to see more projects.
- Self-guided audio tours
StoryTours.ai
Voucher fulfilment from checkout to inbox: exactly N codes per booking, and nothing sent if stock is short.
Voucher fulfilmentFixed priceThree daysView project - Outbound calling agency · UKIn progress
Prospect-list verification
A generic AI label had let companies that do not fit into a calling list. We rebuilt the check: every company's own website is read, judged against a written definition, and the supporting quote and the pages visited are kept next to each verdict.
About 1,300 companiesEvidence quote per verdictUncertain cases flagged, not guessedView project - Independent operatorIn progress
Clay-to-Apollo workflow audit
A review of an existing Clay-to-Apollo workflow: remove unnecessary enrichments, bring credit use down, make the running cost clear and agree which metrics to watch. A one-off working session, not a rebuild.
Enrichment reviewCredit usageCost clarityView project - Reformer Pilates studio · Berlin-Mitte
CRM setup, customer management and lifecycle flows for a newly opened Reformer Pilates studio.
CRM setupCustomer managementLifecycle flowsView project
Tools we build in
- n8n
- Make.com
- Zapier
- HubSpot
- GoHighLevel
- Pipedrive
- Airtable
- Supabase
- Clay
- Apollo
- Instantly
- Stripe
- Postmark
- Google Sheets
- Python
- Azure Functions
From tool sprawl to one process
Every team starts with one tool
Scroll to follow a typical story: one tool becomes twelve, the goals go up, the setup starts to shake, and it is rebuilt into one process that scales.
One tool
It starts simple. A spreadsheet is enough.
- One tool
- Another tool, and another
- More is asked
- It starts to wobble
- It falls apart
- One process, built to scale
The tools in the process
Google Sheets
ICP and account list
Apollo
Sourcing
Clay
Enrichment and signals
Instantly
Outreach
HubSpot
CRM and reporting
A typical story, simplified. This is the usual split of jobs, not a rule: we build in the tools you already run.
What we build
Four kinds of work. Open the one that sounds like your problem to see how it works, what you get and a real example.
How it works
Three steps, no surprises. You know the price and the scope before we build.
Scoping call
Thirty minutes on the process itself: where it starts, where it ends, what breaks today. You get a written scope and a fixed price before anything is built.
Build in your accounts
We build inside your own n8n, Make.com or CRM account and test against seeded data and the edge cases that actually bite: duplicates, retries, empty stock, a 20-item order.
Documented handover
Exported workflows, credentials in your own keychain, a test matrix, and a written walkthrough of what to do when something needs a human.
Questions we get asked
The ones that come up on almost every first call.
Tell us which process hurts most
We reply within one business day, with questions rather than a pitch. If it is not a fit, we say so.
Email us: jonathan.schlick@laneops.de